Since visiting Morocco many years ago, I have been using Argan oil shampoo, conditioner and full strength oil on my hair. It seems to assist hair growth, adds a sheen and feels more luxurious, as in younger hair used to look and feel. I'm 82 now and after my local grocery store discontinued carrying the product, I called the company and dealt directly with them and was pleased to find another, simple solution for obtaining this fine product. Thank you Argan. Skip Pohl