Putting Agadir on the Map: The Rise of Argan Oil

While the price of crude oil has been tanking, there’s another oil that’s been experiencing a major boom. Argan oil, long used as a medicine and a staple in the cuisine of the Berbers of North Africa, has many recently discovered uses: namely in hair and skin care. Around 2009, this ancient oil stirred up a global cosmetic craze. Its unique properties mean it can be used in a wide variety of beauty contexts including as a moisturizer, an exfoliating agent, a skin toner, and a hair conditioner. It even helps reduce acne and can heal razor burn. The

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